ABC has joined CBS and the CW in wrapping its upfront sales. ABC’s volume was near its upfront haul from last year, which was $2.4 billion-$2.5 billion. In a weaker upfront marketplace, ABC’s CPMs rose 6%-8% vs. 11%-12% last year for inventory close to last year’s levels. The network sold ads across all platforms, including digital.
CBS Wraps Upfront Sales On Par With 2011
The CW Wraps Up Upfront Sales As Others Head Into Home Stretch
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