7 Reasons ‘This Is Us’ Keeps Killing It in TV Ratings (Photos)

Tony Maglio
The Wrap
7 Reasons ‘This Is Us’ Keeps Killing It in TV Ratings (Photos)

“This Is Us” is fall TV’s biggest freshman hit — and the competition is really not all that close. The one-hour show debuted as NBC’s most-watched scripted series in the time period in 7 years. It hasn’t slowed down since then — click through TheWrap’s slideshow to find out why.

  1. Scheduling, Scheduling, Scheduling: Hey, anything after “The Voice” has a puncher’s chance. But “This Is Us” is the first-ever scripted show to build on the singing competition lead-in, and it’s now done that twice.
  2. The “Parenthood” Effect: While “Parenthood” outstayed its welcome in terms of Nielsen numbers, the show had been a solid performer and a fan-favorite. So why not create a carbon copy, focusing on one big, (usually) happy family? Done and done.
  3. Fresh Start: “This Is Us” had a killer pilot. I mean, it was REALLY good, with a legitimately incredible payoff. What you guys don’t know is that us TV critics saw a slightly different version, but the one that made it to air was excellent too.

Also Read: NBC Is No. 1 Network Again After Fox's Lone Week at the Top

Click through our slide show for more.

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