Where Everyone's Going Right Now (Can You Say, Aloha?) and Other Summer Travel Trends
Adobe is about to release its “Travel 2014 Report” and gave Yahoo Travel an exclusive sneak peek at the inside scoop on how and where the world is traveling this summer. So what’s in store?
Travelers will be spending in droves: the Adobe Digital Index (ADI) predicts that figure could hit $61 billion between Memorial Day and Labor Day—a 15 percent increase from last year.
Adobe gathered its insights by analyzing 33 billion consumer visits to 1,300 branded travel websites across the globe and aggregating the data.
(Photo: Ed Yourdon / Flickr)
They also found that travelers will be relying on digital technology in record numbers. According to Tamara Gaffney, Principal Analyst, Adobe Digital Index, “this summer more travelers than ever will book trips online and turn to social media before, during, and after their vacations to share plans and pictures.”
And mobile is driving the charge, with bookings by smartphone up 121 percent since January 2013. Coupled with tablet bookings (up 48 percent) and gaming consoles (up 60 percent), you’re talking about a whole new way of travel planning. “The old way of booking by phone looks like it is becoming obsolete. Good news for industry margins since telephone bookings carry much higher expenses,” says Gaffney.
ADI also looked at digital bookings across the industry and found that online growth is highest among the airlines—up 28 percent—followed by online travel agencies (up 25 percent), car rental companies (up 25 percent), and hotels (up 23 percent).
(Photo: OlivierJD / Flickr)