Ole! 8 Resorts Putting a New Twist on Tequila
A toast to tequila! (Photo:Thinkstock)
If you still think of tequila in terms of margaritas or shots with lime and salt, you’re living in the past. Tequila is hot, and we don’t just say that because it’s distilled in Mexico. Americans buy 13 million cases of tequila each year, and its popularity continues to grow.
The spirit’s popularity is growing by leaps and bounds across every demographic, says John Paul DeJoria, co-founder of the high-end tequila maker Patron. The company’s new Roca Patron, an ultra-premium brand that costs upwards of $70 per bottle, launched this week.
Related: 10 Best Tequilas
Resorts know a good thing when they see it, especially Mexican resorts, and they’ve added tequila tastings, seminars, classes and dinner pairings to their activities.
Here’s a look at several places where you might want to celebrate National Tequila Day, July 24.
Nothing completes the scenery at Four Seasons better than the sight of a tasty margarita (Photo: Courtesy of Four Seasons)
Four Seasons Resort — Punta Mita, Mexico
Stake out a spot on one of two private beaches, snorkel in sparkling, clear water or drift along on the current of the lazy river at this 400-acre beachfront Four Seasons resort in Punta Mita, a village north of Puerto Vallarta. Guests call it paradise and love the service and facilities.
Tequila tasting is an art at the Four Seasons (Photo: Courtesy of Four Seasons)