Siberia Gets Bikini Models to Warm Up its Tourism Image

siberia models
siberia models

This isn't a beer commercial. It's for Siberian tourism. (Photo: I Am Siberian)

Siberia is looking to change its image problem with tourists. And it’s doing so in the most scientifically proven way possible: with girls in bikinis.

A new ad campaign has some fun with the Russian region’s well-deserved reputation for being among the coldest and most remote places on Earth. With a series of photos depicting bikini-clad women posing in the snow, riding a bear, and using a beach umbrella, the I Am Siberian project brags, “Our beaches may not have sand, but they are certainly white.”

siberia models
siberia models

(Photo: I Am Siberian)

Alexey Teleshov , in charge of the campaign, told the Daily Mail that while Siberia does offer a variety of adventure and eco-tourism activities, he felt the photo shoot would get more people’s attention.

“We offer everything ranging from adventure tourist activities like hovercrafting, snow-kiting, scuba diving, and aerobatic flights through to attractions for people who simply want the peace and quiet of the undiscovered wilderness,” Teleshov said.

Related: Sexy Photo Shoot Gets Airline in Trouble on Social Media

siberia models
siberia models

(Photo: I Am Siberian)

The Daily Mail reported that the photos were taken 43 miles from the city of Krasnoyarsk, near an artificial lake.

You may not find these girls in the snow should you arrange a trip to Siberia, but you may find it worth a visit. The easiest way to see the region is on the Trans-Siberian Railway, which runs through Siberia, going from Moscow to Vladivostok. Lake Baikal in southern Siberia is the deepest freshwater lake in the world, and possibly the oldest at 25 million years old.

Related: Disneyland’s Hottest Dads — and We’re Not Talking King Triton

siberia models
siberia models

(Photo: I Am Siberian)

And for you extreme tourists: Yakutsk, in Eastern Siberia with a population of 200,000 people, is the coldest city in the world, with average winter temperatures of minus-40 degrees Fahrenheit.

Let Yahoo Travel inspire you every day. Hang out with us on FacebookTwitterInstagram, and Pinterest.