Say Yes to Love! Marriott Launches a Sexy New Campaign for Gay Pride
Talisha and Monica, Marriott Stanton South Beach, Miami
A happy, sleepy family. A canoodling couple. A sexy, leggy model. A beaming sports star.
Typical ad campaign for a hotel company? Yes — except for the LGBT twist Marriott International is celebrating in its new #LoveTravels initiative, just launched in Washington, D.C.
For the acronym averse, LGBT stands for Lesbian, Gay, Bisexual, and Transgender. And for those not in the know, June is traditionally known as Pride Month, in which a majority of the world’s gay population whoops it up in parades and festivals to commemorate the anniversary of NYC’s Stonewall Riots, which kicked off the modern gay rights movement on June 27, 1969.
Geena Rocero, The Lexington NYC, Autograph Collection
Photographer Braden Summers pinged the radar of Marriott thanks to the success of a previous travel-focused series, All Love Is Equal, in which intimate gay and lesbian moments were captured across the globe from the UK and France to India, Lebanon, and Brazil. Whereas that series used models, his sumptuous new portraits showcase real couples, a multi-culti mix of folks buzzing about the brand’s hotels, in moments both lively and romantic.
Contemporary gay heroes are featured, like Brooklyn Nets center Jason Collins (cited as the first openly gay player on a major American sports team) and Geena Rocero (a transgender fashion model and activist), as well as everyday people such as Talisha Padgett-Matthews, a recently married Marriott associate (go ahead, buy her something nice).
Jason Collins, The Carlton Hotel, NYC