Hey, Good Lookin: Virgin Atlantic's Uniforms Are Taking Off
Virgin Atlantic’s new airline uniforms. (Courtesy: Virgin Atlantic)
East London’s rush hour was interrupted Tuesday night as a line of red-suited flight attendants strutted down Shoreditch High Street en route to the Village Underground. The occasion? The much-anticipated launch of Virgin Atlantic’s Vivienne Westwood-designed uniforms, set for rollout in September.
Prior to the event, Virgin Atlantic founder Sir Richard Branson sat down with Yahoo Travel to discuss his collaboration with Westwood and to reflect on the 30-year anniversary of the airline.
Virgin’s new pilot look — always in season. (Courtesy: Virgin Atlantic)
The Branson-Westwood pairing isn’t exactly new. “I first worked with Vivienne Westwood many years ago when we [Virgin Records] had the Sex Pistols. She was the girlfriend of Malcolm McLaren and designed the Sex Pistols’ clothes as well as the punk clothes of that era. Her clothes were outrageous then and have been wonderfully outrageous ever since.”
In May 2013, Branson approached the British fashion maven with a challenge: Undertake the fourth redesign of Virgin Atlantic’s uniforms. “I told her she had to keep the iconic red color and the red shoes,” says Branson. “What she had left to work with was quite tough.” Westwood was up to the task, which entailed designing uniforms for more than 7,500 Virgin staff members, including pilots, cabin crew, Clubhouse staff, and Virgin Holidays employees.
Virgin Atlantic founder Sir Richard Branson and designer Vivienne Westwood. (Courtesy: Virgin Atlantic)