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Run-DMC talk secret to success in new docuseries

STORY: For DJ Run aka Joseph Simmons, the experience of seeing where it all started was nostalgic. “The best part for me was going back to Hollis, Queens to go to my old house and look up and see the attic, where I hone my craft of deejaying touched me, And then going to Daryl's house and realizing that I deejayed in the basement and learned how to deejay there. That whole thing became very, like, reminiscent and very goosebumpy,” said Simmons.Run-DMC helped shape hip-hop in the 1980s, bringing the genre into the mainstream with hits including "It's Tricky" and the cover of Aerosmith's "Walk This Way" off the best-selling 1986 album "Raising Hell." Some of their songs advocate against illegal narcotics, and the group even recorded a "Just Say No!" anti-drug public service announcement in the late 1980s for the U.S. Drug Enforcement Administration.DMC aka Darryl McDaniels said part of the group’s success was their relatability. “When people saw Run-D.M.C. of course, you saw how dynamic we are. We're very good at what we do. But everybody in every generation, even these kids, now that when I go talk to them, when you see RUN D and Jay and when you hear the songs in the videos, you see the look in Adidas, in the gazelles or the leather coats or the Adidas shoes. You not only saw, you didn't see celebrity, you saw yourself,” said McDaniels.DMC said the series showcases the greatness of the hip-hop culture. “I hope when people see this doc, that this next generation really understands the importance of the position and responsibility of the hip-hop culture.”When asked how they want people to remember them, Run hopes people say: “They got busy live. That was one group that tore down the house.”
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