A father of a transgender girl designed a swimwear line for trans girls when he noticed his daughter struggling to find swimsuits. Toronto dad Jamie Alexander (@rubiesdad) put his entrepreneurial skills to use and designed a product... that would help transgender adolescents feel more confident and comfortable . His new swimwear line is called Rubies, after his daughter. Ruby and her father were nervous about Ruby’s swimsuits because they may give Ruby away as trans, . and they didn’t know how supportive the people would be outside of their community. Jamie’s mission to support trans girls resonates in Rubies’ slogan: “Every girl deserves to shine”