Singer and composer Adnan Sami mesmerized the beautiful Kashmir valley with his enchanting voice. Adnan Sami's Rhythm in Paradise concert took place at the beautiful lawns of the Sher-e-Kashmir International Convention Centre (SKICC) in front of a huge audience. As his voice echoed through the picturesque hills, attendees held their breath and waved to his tunes. The singer concluded his concert with his popular number 'Lift Karade' after which fans left the beautiful venue with smile on their face hoping that such concerts will boost tourism in the valley. Sami, who performed in Srinagar for the first time, had earlier said that his music gig is aimed to promote tourism and feels it is beginning of many such concerts. He added music has always played an integral part in maintaining relations.