by Chris Smith, BGR
Spotify on Wednesday announced that it’s lifting all limitations from its free desktop version, allowing listeners in all countries where the service is available to play music for as long as they want and to play their favorite songs as many times as they want.
“In the past, we had to restrict your listening time to some hours a month once a six-month unlimited grace period had passed,” Spotify writes. “But now, if you haven’t noticed, there’s no more time limit if you are using Spotify for free.” The free version will still serve ads in between songs, while the paid Spotify Premium version will remove ads and offer other perks such as track downloads and better audio.
Spotify’s move may affect various competing music services including Rdio, Pandora and others, and comes days before the arrival of Beats Music, a subscription music service that’s launching on Jan. 21 with an exclusive AT&T partnership in the United States. For $14.99 per month, Beats Music will let a family of up to five users stream music to several devices. However, Beats Music will not have a free-only version to match Spotify’s offering.
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This article was originally published on BGR.com