Woman gets punched in the gut by Nissan car during anti-collision safety tech demo

If you've ever been punched in the gut by an SUV, you know how this will feel.

A demonstration of Nissan's anti-collision safety technology went awfully wrong in Sichuan, central China, when the brand new Nissan Rogue, outfitted with a collision avoidance feature, brutally slammed into a female emcee.

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The vehicle was filmed slamming into her:

Organisers at a roadshow were demonstrating the Nissan's collision avoidance feature when the accident happened. The emcee, who was unnamed, escaped with minor injuries, reported Phoenix TV. 

The roadshow's organisers later put out a statement, saying that the accident occured due to "operator error." "We are deeply sorry over problems in operation and management, which led to this event," the statement read. "We will tighten our control and management of this situation, so this will not happen again."

The Nissan Rogue is equipped with an Intelligent Brake Assist system, which automatically sounds an alarm when it detects a potential collision. The car will also automatically brake to prevent a rear-end collision. 

Mashable has reached out to Nissan for comment.

In 2015, a Volvo which was thought to have a have a pedestrian detection feature slammed into two people in the Dominican Republic:

The pedestrian detection feature had not been included in the Volvo, as it was sold separately, according to a Volvo spokesperson. The two men hit were "bruised but okay". 

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