Why This Heisenberg Bobblehead Went to Space
This story has everything. It has space travel. It has beautiful, aerial shots of the Utah desert. It has a bobblehead figure of Walter “Heisenberg” White from the smash TV hit Breaking Bad. It has a bunch of peculiarly motivated people launching a weather balloon and cheering like lunatics when it takes off. It even has a strategic marketing plan.
That’s right. These days, everyone and her mother has a weather balloon, and they’re all launching them into space for a variety of publicity-seeking reasons. They’ve launched a can of beer into space, complete with a pair of high-fiving dudes and dramatic music.
And we all remember the “Balloon Boy” hoax, right? Ha ha, good one, Heenes!
Today, this sort of stunt is what passes for advertising. Because marketing people have realized that if they want to reach viewers and expose them to their products, they’re going to have to seek out their audience online. What’s more, it had better be entertaining, because, really, ain’t nobody got time for lame ads.
And real, honest-to-god television commercials? Mostly a thing of the past, because even our grandparents have figured out how to “zap” past them.