What is VidCon?

This year’s VidCon was huge!

VidCon is the largest gathering for the online digital video community and its fans.

Over the past seven years, it has become as popular as CES and SXSW.

This year’s three-day event in Anaheim, Calif., was attended by more than 400 creators and 30,000 attendees.

During the conference, Internet celebs lead interactive workshops and panels about their journeys to fame.

Brand representatives who attend come up with creative promotions to spark social media conversation about their content.

This year, big brands had some exciting interactive booths to spark social media conversation about their content.

Warner Brothers promoted its upcoming movie, Fantastic Beasts, with a spell-casting booth.

NBC had a two-course American Ninja Warrior challenge. Participants got go over the Spinning Log and climb the infamous Warped Wall.

Nickelodeon brought back its popular casting booth for a second year. It also had a special Legends of the Hidden Temple promotion.

Netflix had couches, photo booths, and interactive sets up promoting its shows Unbreakable Kimmy Schmidt, Fuller House, Gilmore Girls —and, of course, Haters Back Off.

A day ahead of VidCon, Netflix also announced an untitled unscripted series about Vine star Cameron Dallas.

Weren’t able to attend? VidCon is adding new conferences in Amsterdam and Melbourne next year.