Translation platform DeepL launches AI assistant for crafting texts

DPA
·2 min read
DeepL is already the go-to for machine translations in many companies. Now, the German start-up wants to compete against Google, OpenAI and Microsoft with its own AI assistant designed for writing. Christoph Dernbach/dpa
DeepL is already the go-to for machine translations in many companies. Now, the German start-up wants to compete against Google, OpenAI and Microsoft with its own AI assistant designed for writing. Christoph Dernbach/dpa

Online translation platform DeepL says it launching an AI assistant that, unlike ChatGPT and other rival AI chatbots, is designed to support the writing process with real-time suggestions on word choice, phrasing, style and tone.

The German software company says its new assistant allows users to optimize their texts regardless of their language skills and find the right words for any situation and any reader.

DeepL Write Pro is the company's first product to be based on its own large AI language model (LLM). LLMs are machine learning models that are trained to understand and generate human language. Well-known LLMs include GPT from OpenAI, Gemini from Google and Llama from the Facebook group Meta.

The new AI writing assistant is primarily aimed at business users and is designed to support teams in companies when writing business content.

DeepL says the assistant, which currently works in English and German, can help companies ensure precise communication from internal content to external customer communications and contracts.

The assistant is available for free with a limited number of text improvements, and costs €15 or $16.50 monthly per user in the full version.

The Cologne-based start-up is now competing against chatbots and other AI tools from large IT companies such as Microsoft and Google, as well as the world's leading AI start-up OpenAI.

In the past, DeepL's translation app has had to hold its own against Google Translate in particular, often achieving better ratings than the US company's service. However, DeepL only supports 30 different languages, while Google Translate can translate texts into 133 languages.