This Wireless Speaker Supports Features That Don’t Exist Yet
Unlike software, which barrages us with an endless flow of updates, hardware’s functionalities are often frozen on the production line. The JAMBOX you see on shelves is the JAMBOX you get, aside from the occasional, basic firmware update.
It’s the woe of many a gadget lover: You buy a device, only to find mere months later that a newer, cooler version is being released. Instead of evolving with us, our gadgets become obsolete — a majorly missed opportunity according to a new company called Binauric.
The Germany-based company has created the Boom Boom, a Bluetooth speaker that will acquire new functionalities the longer you own it. “We always felt that hardware was missing this evolutionary factor,” says Markku Palipea, co-founder of Binauric. “So in the beginning we asked ourselves, what potentially could a speaker be capable of?”
When you purchase the Boom Boom, a polygonal speaker designed by French designer Mathieu Lehanneur, it comes with all the basic features you’d expect: audio playback, conference call capabilities, the option to sync up two speakers.
But in a clever move, Binauric loaded the speaker with excess components like an accelerometer, light sensors, and microphones that allow the device to take on new functionalities as they’re developed. “These are like sleeping components that are waiting to be woken up,” Lehanneur explains.
Think of the Boom Boom as a platform: The base device to facilitate a bunch of sound-based capabilities.
For instance, in a few months Binauric plans to roll out an app-controlled recording feature, which will allow people to record voices and environmental sound. Outside of this recording functionality, there’s no set roadmap for the product. Instead, Binauric is hoping its customers will dictate what the device should be able to do.
“We have a long list of potential features we think is cool, but it’s really not up to us,” Palipea says.