The Real Story Behind the Viral ‘Fancy’ Lip Dub Video
(Single Dad Diary)
Jesse Lozano was kind enough to allow me to inflict my views on parenting on him (see my column, How a Single Dad Uses Tech to Stay Emotionally Connected to His Pre-Teen Daughter), and in return, he answered my questions about why he makes these videos and what motivates him to keep going.
If there was any doubt that he’s a caring, involved dad, his video and my talk with him put those doubts to rest.
Deb Amlen: You’re a radio guy. What’s up with all the videos and video blogging?
Jesse Lozano: About seven years ago, I was asked to become active online [for my job]. I signed a radio endorsement that supplied me with a Mac computer, and I was looking for a way to stay in contact with my daughter, whom I only saw on weekends. She was in San Diego and I was in L.A. … Doing the videos together made for great online radio content and gave her something to watch during the week if she missed me.
The first one we did together was called “Kindergartner.” It’s a parody of Kanye West’s “Stronger.”
DA: Has making videos together benefitted both of you?
JL: I have always noticed a giant spike [in views] anytime I use her in my content, so she is my secret web weapon. … I have noticed that she seems extremely involved in school projects, talent shows, etc. It’s almost as if all the videos have taught her how to be a motivated self-starter when she is in creative situations.