TextileGenesis Partners With Eon to Create Digital Product Passports
As traceability continues to be an important issue for textile and fashion brands, Lectra’s TextileGenesis announced a collaboration with product digitization company Eon to create digital product passports that give an accurate look at the entire supply chain.
Digital product passports capture data from every point in a product’s production process, from raw material to sale, providing greater traceability to verify sustainable sourcing. And these digital tools—which are often embedded via QR codes or NFC chips—also can be used at the end of a product’s life to determine the feasibility of resale, repair or recycling.
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Eon operates a product cloud platform that generates a unique digital twin for every item, allowing brands to trace products end to end. In addition to TextileGenesis, the company also works with Coach, H&M, Target, Chloé and Balenciaga.
“Our collaboration with TextileGenesis signifies a huge leap forward in product and material traceability, enabling brands to for the first time to connect the full end-to-end life cycle of each unique item,” said Natasha Franck, founder and CEO, Eon. “This new intelligence delivers unparalleled competitive advantages: Brands will be able to scale new business models, deliver richer customer experiences and accelerate sustainability efforts.”
This capability is especially helpful for European brands, due to impending legislation from the European Commission requiring digital product passports for products sold in the European Union. The Regulation on Ecodesign for Sustainable Products passed in the European Parliament on April 23 and will include a ban on destroying unsold textiles and footwear.
The Eon collaboration comes on the heels of several other circularity and tracing advances introduced by TextileGenesis. In February, the company formed a consortium with players in the footwear and leather industries to improve traceability through a tool that better manages the fragmented nature of those supply chains. And in March, TextileGenesis launched the second generation of its software-as-a-service fashion traceability platform, which offers real-time integration with more than 90 percent of major material certification standards.
TextileGenesis founder and CEO Amit Gautam says the partnership with Eon will allow the company to take its traceability capability to another level.
“The integration via APIs of our two platforms enables brands to associate a digital product passport with each of their products, bringing together certified supply chain data upstream (TextileGenesis) and information collected downstream (EON) of the garment purchase,” he said.
