Sony’s New Bravia Home Theater Line Is Its Brightest, Most Immersive Release Yet — Here’s When to Preorder

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Sony is giving home theater enthusiasts a brighter, more immersive way to experience movies exactly as filmmakers intended.

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The company’s new Bravia TV and Theater home audio lineup includes four smart Google TVs and four speaker systems, with some now available to buy online. The standout screen of the bunch: the impressive Bravia 9 Mini OLED 4K TV ($3,300 to $5,500) that promises a peak luminance of up to 4,000 nits and is available for preorder for estimated shipping of May 27. (To make away for the latest models, Sony is offering up to 17 percent off select TVs and bundles.)

There’s also the Bravia 8 OLED TV ($2,000 to $3,900) that’s 30 percent thinner than the A80L (shipping around May 27). Available starting today, the Bravia 7 Mini ($1,900 to $3,500), boasts 790 percent more dimming zones compared to the X90L, and the entry-level Bravia 3 LED TV features Sony’s life-like Triluminos Pro colors and 4K quality starting at $600.

Sony’s new Google TVs also feature auto-calibration exclusively for Prime Video content — a first for the Amazon-owned streamer. All include Google Assistant connectivity with built-in Chromecast and compatibility with Apple Air Play 2 and Home Kit.

Sony Bravia 9 Mini OLED TV
The Sony Bravia 9 Mini OLED TV.

$3,300 and up

Buy at sony

Compared to Sony’s X95L (its brightest Bravia LED TV set on the market right now), the Bravia 9 Mini OLED TV is 50 percent brighter, features up to 325 percent more dimming zones, and uses 20 percent less power. The screen comes in 65-, 75- and 85-inch sizes.

The Bravia 7 to 9 models features Sony’s XR Processor, 4K X-Reality Pro and XR Clear Image upscaling, XR Triluminos Pro color technology, 120GHz XR Motion Clarity, compatibility with the new Voice Zoom 3 (an AI-driven dialogue volume enhancement), HDR10 and support for Dolby Atmos, DTS:X and IMAX Enhanced.

Sony Bravia 9 Mini OLED TV comparison review
Dimming zone comparison between the Bravia 9 Mini OLED TV’s XR Backlight Master Drive (right) and a competitor’s QLED TV during Sony’s Bravia home theater preview at Sony Pictures Studios on March 29.

However, only the Bravia 7 and 9 boast the new XR Backlight MasterDrive tech (which delivers the stunning contrast of deep blacks and vibrant color), and the Bravia 9 features X-Wide Angle and X-Anti Reflection viewing.

During Sony’s media preview from March 27-29 at the Sony Pictures Studios lot, the electronics gave a stripped-down look at Bravia 9 Mini OLED TV’s XR Backlight Master Drive in comparison with Samsung’s Neo QLED TV model to showcase the difference in dimming zones and brightness.

The Sony Bravia 8 OLED TV.
The Sony Bravia 8 OLED TV.
Sony Quad Speakers
Sony Quad speakers.

Sony’s Bravia Theater home audio range supports Dolby Atmos, DTS:X and IMAX Enhanced, and is designed to work seamlessly with the new TVs to provide Acoustic Center Sync sound. Offering 360-degree spatial sound mapping, the Bravia Quad audio system ($2,500) promises 16 total speakers with the option to add a wireless subwoofer.

Arriving on May 28, the Bravia Theater 9 soundbar has 13 speakers ($1,400), the Bravia 8 features 11 speakers ($1,000) and the Bravia Theater U neckband speaker ($300) brings an immersive and open-ear listening experience to TV.

Sony Bravia 9 Google Smart TV
Sony Bravia 9 Google Smart TV

Sony Bravia 9 Mini OLED 4K Google TV

Estimated shipping May 27

$3,298.00

Buy at Amazon


Sony Bravia 8 Google Smart TV
Sony Bravia 8 Google Smart TV

Sony Bravia 8 OLED Google TV

Estimated shipping May 27

$2,000-$3,900

Buy at Sony

Buy at Amazon


Sony Bravia 7 Google Smart TV
Sony Bravia 7 Google Smart TV

Sony Bravia 7 Mini LED Google TV

Now available

$1,900-$3,500

Buy 55-inch at Sony

Buy at Amazon


Sony Bravia 3 Google Smart TV
Sony Bravia 3 Google Smart TV

Sony Bravia 3 Google Smart TV

Now available

$600-$1,800

buy at Sony

Buy at Amazon


Sony Bravia Theater Quad
Sony Bravia Theater Quad

Sony Bravia Theater Quad Speaker System

Now available

$2,500 at Sony

$2,498 at Amazon


Sony Bravia Theater 9 Soundbar
Sony Bravia Theater 9 Soundbar

Sony Bravia Theater 9 Soundbar

Estimated shipping May 28-29

$1,400 at Sony

$1,398 at Amazon


Sony Bravia Theater 8 Soundbar
Sony Bravia Theater 8 Soundbar

Sony Bravia Theater 8 Soundbar

Estimated shipping May 28-29

$1,000 at Sony

$998 at Amazon


Sony Bravia Theater U Neckband Speaker
Sony Bravia Theater U Neckband Speaker

Sony Bravia Theater U Neckband Speaker

Estimated shipping May 28-29

$300 at Sony

Buy at Amazon


The news comes after Sony’s new Ult Power Sound Bluetooth speaker series was released in partnership with Mexican singer Peso Pluma, who recently headlined Coachella.

In April 2023, Sony released its new flagship BVM-HX3110 4K Trimaster professional production monitor, which processes footage with up to 4,000 peak nits of brightness. At the company’s media preview — held Sony Pictures Studios’ Culver City lot — in March, Top Gun: Maverick director said of the BVM-3110, “I was blown away with 4,000 nits. It’s incredible to see how far it has come in just a few years. I am excited to work with it on our new film — we have daylight exteriors and that seems to be where HDR shines in a way that feels very natural.”

“We’ll spend weeks, if not months, color grading a movie — it is critical the consumer has an option to see it exactly as we intended,” he continued.

Academy Award-winning cinematographer Claudio Miranda (Life of Pi, Top Gun: Maverick) added, “from the demos we saw of Top Gun, I could see it was the exact way we shot it.”

See more from the announcement below, and the Bravia TV and home audio lineup at Sony.com, Amazon and Best Buy.

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