It’s Simple. This Is the Best Deal in Streaming Right Now


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Part of the promise of streaming video is its simplicity, a point-and-click experience to replace rifling through a DVD collection or having to schlep to the video store in search of new stuff to watch. Unfortunately, the proliferation of streaming services and the myriad ways they’re segmented, bundled, and packaged has made streaming far too complicated.

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NOW TV, a streaming offering from Xfinity, is here to make things simple again. The service is built for people who want simple access to the TV shows they love. It’s available as an add-on to the Xfinity Internet service millions already use with no additional equipment required because it’s accessible on the web, mobile, and streaming devices.

NOW TV comes with 40+ traditional live TV channels so it’s easy to watch everything from Indie movie classics on IFC and Sundance to Shark Week on Discovery to action flicks on Sony Movies. Alongside those offerings are a slew of streaming-only channels with everything from crime shows to comedy movies to horror movies to the news.

image of a laptop, tablet, and cell phone showcasing NOW TV.
image of a laptop, tablet, and cell phone showcasing NOW TV.

Xfinity's NOW TV

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Price: $20/month

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It all adds up to more than 60 channels to surf, from the hundreds of obscure offerings that can load up traditional cable packages but more than enough for most TV watchers. Not having to scroll through hundreds of channels you never watch is also a nice feature, as is the ability to stream these channels on up to three different devices and record up to 20 hours of programming to a cloud-based DVR.

NOW TV also comes with a subscription to Peacock Premium and its thousands of hours of on-demand TV shows and movies. Peacock is one of the best streaming services around, everything from Premier League soccer to bingeable modern classics like The Office and Suits to original programming from the likes of Tina Fey, Rian Johnson, and Mel Gibson.

And then there’s the price. NOW TV is just $20 a month and credit checks, annual contracts, and hidden fees are nowhere to be found. Instead of a monthly bill laden with charges that tend to grow, you get a simple, low price that’s easy to pay. It’s a particularly good deal when you consider that years of regular price bumps have made many of the leading streamers comparably priced even without the robust live TV offering that’s the backbone of NOW TV.


Signing up for NOW TV is just as simple as using it. Visit xfinity to sign up and begin to enjoy the simplest, most affordable way to watch TV.

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