Selfie Spoon For Self-Portraits While Eating Cereals

Finally, it’s here, the selfie accessory no one’s been waiting for.

In a promotional stunt for Cinnamon Toast Crunch cereal, maker Great Mills has launched the Selfie Spoon that lets you take a photo of yourself eating your first meal of the day. Because you really want to do that.

With tongue so firmly in cheek it’s likely to cause bruising of the inner cheek, the selfie spoon, as its name suggests, is basically a selfie stick with a spoon on the end.

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Yes, it’s a real device, and can be yours for the cost of shipping and handling (yes, the Selfie Spoon itself is free).

According to its webpage, the stick extends to 30 inches (76.2 cm) and incorporates a remote shutter button. The page also includes a number of “self-monials” (their term, not ours) showing satisfied users of the Selfie Spoon chomping on their Cinnamon Toast Crunch cereal.

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“Gone are the days of eating a delicious breakfast and all your friends not knowing about it,” the YouTube ad proclaims, adding, “So why choose between eating and posting? With the Selfie Spoon, you can do both.”

Sunday’s batch of Selfie Spoons has already sold out, but if you’re desperate to get your hands on one, fear not. More will be available in the coming days, the cereal maker promises.