Samsung's first Unpacked event of 2024 will take place on January 17

Many expect to see the Galaxy S24 flagship smartphone line.


Samsung’s Unpacked event is coming early this year, so set your calendar for January 17 at 1PM ET. Typically, these events drop the first week of February, so this is an interesting switch-up, given the proximity to CES 2024. This will be an in-person event, at the SAP Center in San Jose, but will also be live streamed across Samsung’s various channels, including YouTube.

This is Samsung, so it’s not advertising any details regarding this year’s Unpacked. We do, however, have some ideas. It’s highly likely the company will not only announce the arrival of the Galaxy S24 flagship smartphone series, but will open up pre-orders immediately following the event. To that end, the company has already started a “pre-reserve” program in which you plop down your name and email address to pre-order, well, something.

You won’t know what you’ve pre-ordered until January 17. Thankfully, there’s no commitment here and you even get a $50 credit toward whatever devices Samsung has got cooking up. The company made a similar offer last year, so it must have worked out.

Speaking of last year, we got the Galaxy S23 line in all of its glory. The Galaxy S23 and S23+ were minor refreshes, so perhaps the S24 will up the ante a bit. In 2022, Samsung unveiled the Galaxy S22 smartphone line. Are you seeing a pattern? Just like Apple tends to use September for new iPhone announcements, Samsung drops new Galaxy smartphones at Unpacked.

That doesn’t mean, however, that the presentation will just be Galaxy S24 smartphones. Samsung tends to also announce new laptop iterations at the first Unpacked each year, so we could get the Galaxy Book4 or something similar.

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