T-Rex, Rex Ryan, and McLovin' star in this ludicrous 'Madden 16' trailer

Ben Silverman
This video game is about football. (Credit: EA)
This video game is about football. (Credit: EA)

Last year, EA Sports blew its Madden NFL 15 marketing budget on a ridiculous commercial featuring Kevin Hart, Dave Franco, dolphins, and a teddy bear DJ.

That was just the warm-up.

To promote Madden NFL 16 (due out August 25), the game maker brought back Franco, traded Hart for Christopher Mintz-Plasse, strapped Rob Gronkowski into a two-armed football cannon, blinded Colin Kaepernick, gave Julio Jones a broken flat-top and an old-school karate chop, snuck onto a Bollywood film set, and apparently hired Danny McBride’s character from Tropic Thunder to handle the pyrotechnics.

Also, there’s a T-Rex. And Rex Ryan.

The result is “Madden: The Movie,” a five-minute trailer for an action film that doesn’t exist, but absolutely should. Because it would be incredible (and probably terrible).

EA’s desperately trying to go viral here — that overlong Julio Jones karate chop scene is undoubtedly being turned into a thousand gifs right now — and it has next to nothing to do with Madden NFL 16. But hey, last year's video did over 15 million views, and if EA’s determined to waste some money, it might as well be entertaining. Now excuse me while I watch Julio Jones karate chop that guy for the rest of the day.

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