Polaroid's New Camera Is Like An Instagram App In Real Life

It was a bizarre turn of events when the brand new app Instagram repurposed the nostalgia-tinged look of an older company like Polaroid.

But even weirder is that Polaroid’s new camera, the Socialmatic, flips that scheme and reverses it. Their latest camera, revealed live in living plastic at CES, carries the same curved edges and color scheme of Instagram's icon. Turnabout's fair play?

Hey, it gets the point across. Almost at first sight, you know this camera will print your photos instantly and awash in an appropriately faded filter (just like we do it on the internets!). Two-by-three-inch photos that double as stickers, to be precise. It’s a bit gimmicky, but who cares? This is not a camera for a National Geographic photographer; it’s a cool toy to whip out at parties or family events, a portable, compact photobooth all on its own.

And just as it will give you instant, tangible memories, it also features WiFi connectivity that will allow you to share your cutesy photos on all relevant social streams. It’s got 4GB of internal storage and a Micro SD slot to add more, not to mention the ability to track your photos by assigning them unique QR codes (which, ugh, sounds exhausting, but go for it).

Film to feed these suckers is relatively cheap, too: A pack of 50 photo cards will only set you back $15, as opposed to the obscenely priced Polaroid film of yore.Though the average buyer of this gadget will probably want to make her photos look all fuzzy and old, its 14 megapixel main camera, 2 megapixel selfie camera, and LED flash will give her crisp images if she so desires.

And if you really love the thing, you can dress it up like a hipster Barbie in glossy plastic covers and leather carrying cases. Get it for $299 in fall 2014.

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