Netflix launches Fast.com, a dead simple way to test your Internet speed

Adario Strange
Updated
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Now that watching video is one of biggest uses of the web, the speed of your connection has never been more important. 

To that end, Netflix, one of the primary sources of what the entertainment industry calls over the top (OTT) content, launched a tool on Wednesday that lets you test your Internet speed.

SEE ALSO: How Amazon became a serious competitor for Netflix

This isn't any old website. The company cleverly managed to snag the most appropriate domain out there: Fast.com. That's one of the best domain names — for any service — you could possibly have. 

No technical knowledge is needed. Simply visit Fast.com and the site immediately starts calculating what your current Internet download speed is.

Of course, some more experienced Internet users might wonder why the site is so simple in its approach. On the information page, Netflix describes Fast.com as, "a simple-to-use way for consumers to estimate what speed their ISP is providing. It is not a network engineer's analysis and diagnostic suite."

Image: netflix

The site uses Netflix servers to test your download speed and can give you results no matter where you are internationally and no matter which device (desktop or mobile) you use.

"This consumer speed test is different than our Netflix ISP Speed Index," David Fullagar, Netflix's vice president of content delivery architecture, said in a statement on the company's website. "Like the cellular data controls we recently introduced, fast.com is another tool consumers can use for greater insight and control of their Internet service."

Many are already aware of sites like SpeedTest.net, which offer detailed information on both your download and upload speeds. However, the obscure URL and advertisement-cluttered interface may turn off less techie users. 

With a clean look and simple URL like Fast.com, this could quickly become both a widely used speed tester for a mainstream audience, as well as a Netflix gateway drug of sorts once you see the subtle "powered by Netflix" logo at the bottom of the page. 

Well played, Netflix, well played.