Netflix discovers people really do like offline downloads
Netflix has been working on adding support for offline viewing to its mobile apps for a while now, and a few days ago the feature went live on iPhone and Android. A few days after that, Netflix topped Apple’s list of top-grossing iPhone apps for the first time. There’s clearly a connection between these two events.
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This simple feature — allowing users to download certain movies and TV shows and view them while offline — helped Netflix make plenty of money, apparently.
According to a post on the Sensor Tower blog, the Netflix iOS app first flirted with the No.1 spot on November 14th, but only ended up the day in second place. The app returned to the second position on Sunday and then hit the number one position on Monday.
In addition to topping the US iPhone top-grossing chart, the Netflix app also reached the number one position in other markets, including India, Mexico, and Colombia.
Last month, Netflix was the seventh grossing iOS app overall in the app store, Sensor Tower says. Since in-app subscriptions were introduced last fall, net revenue grew from less than $50,000 to nearly $2.9 million.
The introduction of offline viewing mode should help Netflix gain more subscribers, the company said. Netflix revealed that in addition to original TV and film content it plans to make a big push into unscripted programming next year, with 20 shows slated to launch next year.
Here’s how you download movies on your iPhone or Android handset, and here’s how these downloads affect your mobile storage.
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