Music Streaming App Songza Will Now Suggest Songs to Match the Weather
There’s nothing like Miles Davis’ “Kind of Blue” on a rainy afternoon.
Songza, an online music streaming service, knows that. That’s why the company announced that it’s partnering with The Weather Company to suggest music based on whether it’s raining, snowing, sunny, or windy. Meaning that, when thunder booms, Fleetwood Mac’s “Dreams” will cue up in your earbuds.
Songza, for the unacquainted, is a free online, Android, and iOS app that offers song suggestions based on your immediate mood and activities. For instance, this “Thursday late morning,” it’s offered me a list of mood options that range from “enjoying the morning” to “doing housework.” From there, it’ll ask specifically how I’m feeling.
This new partnership allows Songza to pull the weather forecast for your area and then analyze its granular details: sunset and sunrise times, chill factor, and how extraordinary the weather is historically. So, if there happens to be an amazing 80-degree day in the dead of January, you might just hear Eddy Grant’s “Walking on Sunshine.”
If you use Songza enough, the app’s algorithm will get to know your activities and preferences (not unlike the relatively new music-streaming service Beats). But unlike Beats, Songza will now evaluate your habits based on the weather. Say you don’t work out when it’s unseasonably cold outside, or you never commute to work in the rain. Songza will catalog all those patterns and use them to adjust your recommendations.