Indians want OTT platforms to serve their interests better

Indians want OTT platforms to serve their interests better

Indians want OTT platforms to do more to serve their entertainment needs. As streaming grows in India, like across the world, it has led to frustrating browsing experiences for people, research by global consultancy Accenture has found. “While growth in streaming services has given consumers an explosion in choice, it’s also created considerable complexity,” Accenture’s Streaming’s Next Act report, released yesterday (Jan. 27) said.