A new Indian startup aims to be a companion to senior citizens

A startup launched yesterday (Aug.16) and backed by 84-year-old Indian industrialist Ratan Tata, Mumbai-based Goodfellows looks to extend a warm hand towards the elderly. It aims to provide companionship in the sunset of their lives through “intergenerational friendships.” The startup will appoint young graduates, who will assist senior citizens, “similar to what a grandkid would do.”