Snapchat wants a piece of the social marketplace

Snapchat, the reality-augmenting social media app, took its time to ramp up its efforts to profit from the billions of dollars spent by social media users annually. Last week, Snapchat announced its Creator Marketplace, a platform that allows brands to connect with stars and influencers to create product-focused AR content and experiences for users. It also recently acquired Screenshop, an app that identifies products in posts and refers users to retailers that sell them based on user-uploaded photos, and Fit Analytics, a Berlin-based footwear and apparel sizing company that boasts relationships with 18,000 retailers worldwide.