The Tamils, Bengalis, Marathis, and Assamese of Bollywood can love only in Punjabi

Try to imagine a Bollywood film today without a Punjabi song. Punjabi pop singers have been beating down Bollywood’s door for years, leading to the inevitable: the misplaced Punjabi song that has no business in a Hindi film, the one that shows up even though neither of the characters is Punjabi or when the story doesn’t have a Punjabi setting. The most recent instance is the Bihar-set Jabariya Jodi, whose leads Abhay Singh (Sidharth Malhotra) and Babli Yadav (Parineeti Chopra) are most definitely not Punjabi.