LeVar Burton Launches Kickstarter Campaign to Revive ‘Reading Rainbow’
LeVar Burton wants to bring back Reading Rainbow for a whole new generation of children.
The man who asked us to “take a look, it’s in a book” is launching a Kickstarter campaign to raise $1 million to bring his show back to the Web.
The popular children’s show ran from 1983 to 2006 and continued in reruns until 2009.
Burton’s Reading Rainbow campaign hopes to create a new version of the show available to any child with access to the internet.
Burton also plans on offering a “classroom version” of the program for teachers and is spearheading a nonprofit that will give copies of Reading Rainbow away to low-income schools for free. The campaign offers various rewards for donating, including potentially getting to wear Burton’s famous Star Trek visor.
“So let’s do this, y’all,” Burton said. “Together we can create and deliver a proven tool for encouraging the love of reading to millions of children. We can genuinely change the world, one children’s book at a time.
“Reading Rainbow is back, for every child, everywhere, but you don’t have to take my word for it,” he said.
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