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LeVar Burton Launches Kickstarter Campaign to Revive ‘Reading Rainbow’

LeVar Burton wants to bring back Reading Rainbow for a whole new generation of children.

The man who asked us to “take a look, it’s in a book” is launching a Kickstarter campaign to raise $1 million to bring his show back to the Web.

The popular children’s show ran from 1983 to 2006 and continued in reruns until 2009.

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Burton’s Reading Rainbow campaign hopes to create a new version of the show available to any child with access to the internet.

Burton also plans on offering a “classroom version” of the program for teachers and is spearheading a nonprofit that will give copies of Reading Rainbow away to low-income schools for free. The campaign offers various rewards for donating, including potentially getting to wear Burton’s famous Star Trek visor.

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“So let’s do this, y’all,” Burton said. “Together we can create and deliver a proven tool for encouraging the love of reading to millions of children. We can genuinely change the world, one children’s book at a time.

Reading Rainbow is back, for every child, everywhere, but you don’t have to take my word for it,” he said.

Watch the video: