‘NBA 2K24: Kobe Bryant Edition’ Gets a New Price Drop — Here’s Where To Get the Game Online, Ahead of Season 7

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With the NBA Playoffs in full swing, the video game NBA 2K24 is launching season 7 of its online play with new gear and skins for your team and players.

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And ahead of the new season — which launches on Friday, May 17 — NBA 2K24: Kobe Bryant Edition for PS5, Xbox Series X and Nintendo Switch drops its price from $70 all the way down to just $20 each at Target — that’s a 71 percent savings.

$19.99 $69.99 71% off

Buy Now at Target

New gear you can unlock includes a season 7 tee, a graduation cap, a wearable mascot costume and other rewards. In fact, there are 40 levels of unlockables available for the new season. Learn more about NBA 2K24 season 7 here.

Kobe Bryant’s legacy is being remembered in a special edition of NBA2K24. The athletes chosen to appear on the cover of the game are always a hotly debated topic (last year’s NBA 2K23 cover featured Devin Booker of the Phoenix Suns) but this year’s cover art is a no-brainer, with No. 24 fronting the 2024 edition.

The fan-favorite series honors the hall of fame basketball player with spectacular cover art, enhanced graphics and responsive gameplay across consoles. NBA 2K24: Kobe Bryant Edition pays tribute to the “Black Mamba” with his signature skills, legendary performances and iconic swagger.

$19.99 $69.99 71% off

Buy Now at Target

In the game, you play as Bryant during his early days as an up-and-coming basketball phenom to become one of the NBA’s all-time greatest players. The game also features up-to-date team rosters, next-level gameplay with realistic visuals, a card-collecting mode with hundreds of customizable options and much more. Meanwhile, “ProPLAY” is a new immersive feature for NBA 2K24. It converts real NBA film footage into actual gameplay for a more realistic experience.

“NBA 2K24 is a special entry for us because we get to celebrate one of basketball’s greatest players of all time — Kobe Bryant,” says Greg Thomas, president at Visual Concepts, in a press release.

“We’ve ushered in a new era of 2K, thanks to the groundbreaking ProPLAY technology delivering the most authentic and realistic NBA 2K gameplay to date,” continues Thomas. “NBA 2K24 also introduces new updates to our beloved modes with incredible details that will delight gamers and basketball fans alike.”

$19.99 $69.99 71% off

Buy Now at Target

At just $20, you can pick up a copy of NBA 2K24: Kobe Bryant Edition for yourself at Target or Amazon

Bryant was a five-time NBA champ and 18-time all-star. He tragically died with his 13-year-old daughter, Gianna, in a helicopter crash in January 2020.

$19.99 $69.99 71% off

Buy Now at Target

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