It's Official: Amazon Prime Day Will Be an Annual Event

Daniel Bean
·Assistant Editor
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(eonline.com)

We hope you enjoyed the first ever Amazon Prime Day. Because it’s now officially an annual event.

The online retailer announced Thursday that the Prime Day sales holiday—which was originally conceived as a celebration of the company’s 20th anniversary—will indeed be coming back next year. And the year after that. The fact that the company rang up better-than-Black Friday sales numbers on Wednesday surely had nothing to do with that decision.

It certainly goes to show that social media knows nothing. Prime Day detractors were out en masse on Twitter Wednesday to mock the Amazon birthday celebration sale, promoting the #PrimeDayFail hashtag and deeming the deals disappointing.

But regardless of the snark, the dollars don’t lie. Amazon says shoppers on Wednesday were ordering up to 398 items per second, with TVs, Bose headphones, Roomba vacuum cleaning robots, and the the unrated Blu-ray version of 50 Shades of Grey among the top sellers.

Amazon’s stock even rose nearly two and-a-half percent during the festivities.

(techradar.com)

This all means that the Prime Day Box Man mascot is probably here to stay. And who knows, maybe one day he’ll replace Santa Claus or the Easter Bunny on the totem pole of traditional holiday icons. After all, none of them can shoot confetti out of their arms.

So you better start making those holiday plans now: Amazon Prime Day 2016 is only 364 days away.

Email me at danbean@yahoo-inc.com. Follow me on Twitter at danielwbean.

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