It's Corporate Twitter Screwup Bingo!
It’s become a familiar occurrence in the tech news cycle: A company’s social media editor tweets something idiotic through the corporate Twitter account; outrage follows; the company is forced to apologize; a spokesperson promises actions are being taken to prevent the error from occurring again.
But then it does occur again. At a different company. And then another. Again, and again, and again, and again.
Perhaps you remember some of the world’s greatest, most majestic corporate Twitter fails. An airline accidentally tweeting explicit, airplane-centric pornography. A major bank inviting worldwide scorn through a scheduled Twitter chat with one of its executives. A food conglomerate exploiting the remembrance of Pearl Harbor to sell cans of circular spaghetti bites.
More recently, the Seahawks sent out this tone-deaf tweet on MLK Day, and the US Army found itself in hot water for this one. One day, we will all send tweets that will make us Internet Supervillains for a day!
Indeed, anyone paying attention knows that Twitter has proven dangerous territory for many of the world’s largest companies and organizations.
And also a whole lot of fun for those of us reading at home! Above, we’ve made a Bingo card for you to follow along with all of this year’s inexplicable #brand Twitter fails. Go ahead and print out a copy and play along as you scroll through Twitter.com. We bet you won’t have to wait too long to fill this baby out.
