Instagram Releases Its First New Filters Since 2012

Alyssa Bereznak
·National Correspondent, Technology
Instagram filters
Instagram filters

(Instagram)

Instagram, your favorite app for gawking at yellow-tinged lattes and Rihanna selfies, is getting a bit of a makeover. The app, which recently reached 300 million active users, added five new filters — named Slumber, Crema, Ludwig, Perpetua, and Aden.

“Photography trends have evolved,” the company wrote in a blog post Tuesday. “We’ve seen tremendous creativity within the community, not only in the moments they share, but in the time spent carefully composing and editing photos and videos to bring out emotions and make them beautiful.”

(Instagram)

The update is slowly rolling out to users today, but at first glance it looks like Instagram is headed in a more subtle direction. Meaning less ’70s toaster-esque masks and more fine-tuned details that speak to an emotion rather than an era. Any photo-app connoisseur will recognize that they’re reminiscent of the options of VSCO Cam.

So get ’grammin! I want to see what you can do with Slumber, stat.

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