If You Crave an Apple Watch, You Probably Voted for Obama
Just over six percent of Americans plan to buy an Apple Watch this year, according to an online poll of 1,829 US adults conducted by Reuters/Ipsos. If accurate, that means Apple could sell as many as 15 million Watches this year, or more than double the total number of smartwatches sold by all manufacturers in 2014.
(CNBC/Yahoo)
Who are these Watch watchers? Reuter’s interactive polling tool offers an in-depth and occasionally surprising look at the demographics.
According to this poll, Apple Watch fans are democratic leaning and college educated, largely male, but not necessarily Caucasian. They own their own homes and make a decent income. They’re more likely to be east coast elitists than left coast liberals, but they still attend church. And many of them don’t already own an iPhone.
In fact, if you crave an Apple Watch….
You’re probably a man
Men who wanted the Watch outnumbered women by a factor of nearly three to one. Despite Apple’s emphasis on fashionable design, it appears the Watch is still mostly a guy thing.
You’re young
Just over 11 percent of wannabe Watch owners are under the age of 39; fewer than 2 percent are over 50. The biggest chunk of Watch fans are between the ages of 30 and 39; some 13 percent plan to enter middle age with an Apple Watch on their wrists.
You’re well off
Nearly 9 percent of people who make $75K or more yearn for an Apple Watch, or twice as many as less affluent Americans. Oddly, people who earn between $75K and $100K are slightly more likely to buy one than those with incomes north of $100K. Perhaps those people already sport a gaudy overpriced timepiece on their wrists.
You’re educated
Four out of ten people surveyed had finished college or graduate school, and a solid 10 percent of them said yes to the Watch. Less than 5 percent of those who never got past high school will be shopping for one.
You probably voted for Obama
It appears our nation is as divided about its gadgets as it is about health care, immigration, and gay rights. One out of 10 survey respondents who voted for Obama in 2012 plan to pull the lever for an Apple Watch; fewer than one out of 20 Romney supporters are equally inspired.
But you’re probably not Caucasian
Only 4 percent of white respondents said they plan to buy an Apple Watch, versus nearly 11 percent of minorities.
You’re more likely to live in the northeast
Surprisingly, fewer than 3 percent of residents in the Far West say they intend to get a Watch. That’s about a third the number of people living in the Mid-Atlantic and New England, where roughly 9 percent say they’ll buy.
You’ve never been married
Single people who’ve never married are 50 percent more likely than married couples to buy an Apple Watch, and about three times more enthusiastic about it than those who are divorced or separated. Apparently you can buy a Watch or pay alimony, but you can’t do both.
You’re religious
More than 75 percent of people surveyed identified themselves as followers of a major world religion, and 7 percent of them plan to reap their Apple rewards on earth, not in heaven. Less than 4 percent of nonbelievers have any interest.
(James Martin/CNET)
You may not already own a iPhone
Only one out of six iPhone owners in the survey say they’ll get the watch; one out of 12 non-iPhone owners said they’d consider switching smartphone allegiances to get one.
The reason? Social status. Some 42 percent agreed there is a “cool factor” associated with owning the watch. Of course, without an iPhone, the Apple Watch is an expensive and largely useless trinket. But to some, coolness is reason enough.
The poll has a margin of error of plus or minus 2.6 percent.
Send spare Apple Watches to Dan Tynan here: ModFamily1@yahoo.com.
