Fortnite Will No Longer Try To Sell People $35 Digital Cars
Epic seems to have found the limit for cosmetic pricing. The company announced today that it is lowering the price of Fortnite’s recently added in-game cars from around $35 to around $23.
On December 8, Epic Games and Rocket League developer Psyonix released Rocket Racing—a new competitive racing experience—inside the popular battle royale game, complete with its own quests and cosmetics. I’ve enjoyed Rocket Racing since it launched earlier this month. But when I went to buy a new in-game car, I was stunned by the high price tag of 4,000 v-bucks. To put that in context, it costs $37 to buy 5,000 v-bucks, the closest amount you can purchase from Epic. So these cars are practically $40 a pop! That angered a lot of players, and Epic seems to have realized it can’t charge that much.
Read more
Google Will Turn Off Cookies for 30 Million People on January 4
Vigilante Who Chased Down And Shot Elderly Man After Minor Car Crash Convicted Of Murder
Epic also promised that players who bought the cars before the price drop will get refunded the price difference within a week.
What makes it tricky to figure out how much any of this stuff costs is how Epic (and all other publishers and companies) sell digital currency in specific amounts designed to push you toward buying more than you need, but pricing content so you never quite have enough left over for something else. That leads you to buy more currency, and the cycle continues.
So while it’s not accurate to say these cars cost $40, it’s close enough. And really, the fact that we are even in this pricing ballpark is ridiculous. Thankfully, even if the prices are still too rich for my blood, it seems enough people didn’t purchase these pricey vehicles that Epic felt forced to lower the prices.
.
More from Kotaku
Really!? You'll Never Guess Who Trump Said Was Better Than MLK Jr.
Christopher Eccleston Still Has a Strong Ask For Returning to Doctor Who
Sign up for Kotaku's Newsletter. For the latest news, Facebook, Twitter and Instagram.