BMW Kills Its Craven $18 Subscription for Heated Seats

There’s more to car companies than harvesting data about every part of your existence—they’re also great at nickel-and-diming you over every feature under the sun. However, in a twist, BMW has announced it’s dropping its egregious subscription plan for heated seats in its vehicles.

Forbes reports that BMW has canceled the subscription service, which was first announced in 2020. The scheme would see BMW offering drivers heated seats in exchange for $18 per month, $180 per year, or a big $415 for unlimited access. According to The Verge, BMW did begin selling these subscriptions last summer outside the U.S. and planned to bring the scheme stateside, but the car manufacturer has now officially walked back the decision. Despite this, it would seem that BMW is not completely abandoning its plans for post-purchase monthly subscriptions for drivers.

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