Beats Music Streaming Service Launches to Compete with Spotify and iTunes

January 21, 2014

What beats Spotify and Rdio?

Possibly a new streaming music service, from the Dr. Dre-associated Beats Electronics. On Tuesday, the company — best known for the Beats by Dre headphones — launched Beats Music, its unlimited streaming music service in the U.S.. iPhone owners are the first to get access to a Beats Music app – the iOS application is already available for download from the App Store — with Android and Windows Phone apps coming soon.

Beats Music will offer subscribers unlimited access to more than 20 million tracks, as well as support for online and offline playback. The new service will differentiate itself from competitors, apparently, with its personalized playlists, allowing listeners to customize their music according to their preferences for “whatever” they’re doing during the day.  

Beats Music will cost $9.99 per month after a 7-day free trial period. For AT&T customers, there is also a $14.99 per month special deal for family plans, which will let up to five users stream music on up to 10 devices. AT&T subscribers can also take advantage of an exclusive 90-day free trial offer before having to pay for the service.

Unlike Spotify and Rdio — Beats Music’s two stiffest competitors in the United States — an ad-supported free version is not available.

The Beats Music streaming service will also be available on Android and Windows Phone devices, as well as computers, eventually. For now, however, you’ll need an Apple device to try it out

More from BGR: Don’t bother subscribing, HBO wants you to use your friends’ HBO Go logins

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