10 Great Ways to Fail at Twitter
Celebrities and corporations alike have been aggressively using Twitter, among other social media services, as a public relations medium for quite a while. But it’s growing alarmingly clear that, not everyone should be allowed behind the wheel of the social web without extensive — and in some cases remedial — training.
And I’m not even talking about the tweets where disgruntled employees hack their companies’ feeds and start trash-tweeting, like this charmer from a former Chrysler worker:
No, I’m talking about good, old-fashioned, foot-in-the-mouth marketing misfires. The kind that show us all how important it was to have been standing in line that day the common sense was handed out.
Want examples? Of course you do. Here are my top 10 ways celebrities and corporations have failed at Twitter:
10. Be a bot.
Starting us off in the “facepalm” category is American Airlines, which, after merging with US Airways, taught us a very valuable lesson: If you’re going to do social media, don’t be a bot:
9. Overestimate people’s opinion of you.
It’s common these days to see companies ask the Twitterverse to tweet at them in response to a marketing campaign. One day, in the spirit of “It seemed like a good idea at the time,” someone in McDonald’s-land thought it would be spiffy to ask customers to tweet their dining experiences to the company — and the entire Internet — using the hashtag #McDStories.