What Happens When A Real Woman Stars in Fashion Ads? Maybe Nothing
Photo: Daniel Schweizer
Andy Warhol famously said, “In the future, everyone will be famous for 15 minutes,” and even he would probably be shocked at just how true his prophecy turned out to be. These days, the internet is a constant churn of people waiting in line for their 15 minutes in the spotlight. The fastest way to get to the front, to cut the line, is to take something that already exists, and remake, reframe it in a modern way. Take Disney’s Cinderella and make her Indian, take Friday Kahlo and put tattoos on her; it’s supposed to really make you think.
Photo: Daniel Schweizer
Nathalie Croquet is ready for her turn. The fashion stylist and editor recreated fashion ads for a new project she calls “Spoof.” In a statement on her website, Croquet cites Cindy Sherman and selfies as an inspiration for the images, talking about the standards of beauty that women are subjected to, and cites her self-deprecating approach to putting herself in the images as having feminist undertones. Her images, she argues, also deal with modern issues of originality and copyright.
Photo: Daniel Schweizer
The images are certainly well done, and Croquet’s ability to capture the essence of each ad is no doubt thanks to her years working as the person who creates those ads in the first place. Beyond the initial curiosity of the images, is there really a statement to be made? Sure, Croquet is considerably older and plumper than the models that are in the original ad campaigns, but what is the struggle supposed to be when you have access to professional hair stylists, make up artists, photographer and producers. If anything it proves that if you have money and the right kind of access, the regular rules of the world do not apply to you. And that’s something we’e always known.
Photo: Daniel Schweizer
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