Refinery29, we have one rule about makeup: There are none. You do you, however and whatever that may be. Foundation diehard? Allow us to direct you to our favorite ones. More the fiercely fresh-faced type? Here's the skin-care routine that will make your visage glow. We don't ascribe to the mainstream narrative that either one is better, or braver (our least favorite word) than the other.
That said, we've noticed a recent uptick in celebrities who have been jumping on the no-makeup train — currently led by the patron saint of cosmetics-free complexions,
Alicia Keys. Our most recent discovery? Julianne Hough, baring it all in the latest Insta of her honeymoon. But that's not to say all of Hollywood is throwing its eyeshadows to the curb. Plenty of celebs still sport bold beauty looks on occasion, and also have their moments of free-facing it. Not only does it keep us guessing, it also shows us all the ways we can use beauty to enhance or highlight our appearances.
Ahead, check out some of our favorite celebs with and without makeup. It's not brave, it's not a reason to gossip, it's not revolutionary — it's just makeup.
Julianne Hough The dancer-slash-actress-slash-singer is known for her barefaced selfies almost as much as she is for her glam red carpet looks — and she looks equally flawless in both. Photo: Jon Kopaloff/FilmMagic. More
Jennifer Lopez Over the years, Jenny from the block has perfected the red carpet formula: chiseled cheekbones, smoky eyes, and a polished manicure. Photo: Taylor Hill/FilmMagic. More
Yesterday, the star posted a no-makeup selfie and our jaws dropped. Those
freckles! Is it just us or have they been hidden on every red carpet? Either way, we love 'em. Photo: Via @gabunion/Instagram. More Read More
Sofia Vergara The actress is known for going all-out on the red carpet. Barrel curls, bold lips, false lashes — the Modern Family star has done it all. Photo: Matt Baron/REX/Shutterstock. More
Madonna Whether or not you grew up watching her "Material Girl" music video, you're probably still well-aware that she is known for her makeup theatrics — both on and offstage. Photo: James Gourley/REX/Shutterstock. More
Heidi Klum The model, who loves to express herself with makeup, posted a side-by-side selfie yesterday to show her fans her gorgeously bare pre-Grammys face (seriously, how can we get that glow?) versus her red carpet-ready smoky eye and pink flush. Photo via Instagram/@heidiklum More
Adriana Lima For 17 years (!) we've been amazed by this Victoria's Secret Angel's beauty looks — both on the runway and off — and have a feeling that sentiment will hold true for years to come. Photo: Laura Cavanaugh/Getty Images. More
We've seen Lima boxing
sans makeup all the time, but her this snap of her celebrating the holidays back home in Brazil feels extra-low key. Photo: Via @adrianalima/Instagram. More
Kesha Throughout her singing career, she has made a name for herself as a boundary-pushing beauty icon (especially when it comes to glitter. Kesha loves glitter). Photo: JB Lacroix/Getty Images. More
But underneath all the shimmer, Kesha has the prettiest set of freckles we never knew existed.
Photo: Via @iiswhoiis/Instagram. More
Alicia Keys Keys has worn some glam makeup looks throughout her career — like this one. But this summer, she publicly declared that she was done with makeup. "I don’t want to cover up anymore," she said. "Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing." Photo: Lars Niki/Corbis/Getty Images. More
The singer has stayed true to her word, rocking only a messy topknot and bare (and
glowing, we might add) skin since then. Photo: C Flanigan/FilmMagic. More
Gwyneth Paltrow A Hollywood veteran — with an acting career that spans more than two decades — Paltrow is no stranger to the makeup chair. In her daily life, she usually opts for a natural, bronze-y look. Photo: Cindy Ord/Getty Images. More
In celebration of her 44th birthday, the actress recently uploaded this #nomakeupselfie to Instagram. She
told us she's been inspired by the no-makeup movement, saying that she likes the message behind it: This is me. This is what I look like. This is where I am in time, and I embrace it. Photo: Via @gwynethpaltrow/Instagram. More
Kim Kardashian Ah, the queen of contour. Between the K-clan's line of hair and makeup products and her countless headline-garnering looks, Kardashian has certainly made a name for herself in the beauty biz. Further proof she's a makeup wiz: She recently livestreamed her entire a.m. routine — which included a casual 25 products. Photo: Michael Stewart/WireImage. More
That's why, when Kardashian stepped out for the Balenciaga fashion show in Paris
without a stitch of makeup on, the entire internet sort of lost it. Photo: Bertrand Rindoff Petroff/Getty Images. More
Gabrielle Union Let's be real: Gabrielle Union first stole our hearts as the fearless head cheerleader in Bring It On. Since then, she's inspired us time after time with her bold, beautiful red carpet looks. Photo: J. Countess/Getty Images. More
Though Union is known for snapchatting makeup-free selfies often, her latest video gave a nod to fellow fresh-faced star Alicia Keys. In it, she said, "No makeup, head wrap, hey, Alicia Keys, I see you!"
Photo: Via @gabunionwade/Snapchat. More
Chrissy Teigen She's our long-standing favorite person to follow on Twitter (although, as of this week, her account is private), and we love the model's unfiltered approach to everything in life — her beauty routine included. Photo: Angela Weiss/Getty Images. More
In quite possibly the cutest picture to
ever grace the World Wide Web, Teigen shared this moment with baby Luna — with matching baby-soft, makeup-free skin to boot. Photo: Via @chrissyteigen/Instagram. More
Laverne Cox When it comes to beauty, Cox is our hero. (And not just because she slays a red carpet like no other.) Photo: Steve Granitz/WireImage. More
Instagram post, she wrote: "As an actress and a woman, I love being able to transform, to switch up my look when I want to with wigs, weaves, and bundles aplenty. I love this, too. It's about choices and options." Amen. Photo: @lavernecox/Instagram. More
Zendaya In the last two years, the singer, actress, and dancer has won over our hearts with her willingness to take beauty risks — including doing her own makeup for red carpet events. Photo: Sylvain Gaboury/Patrick McMullan. More
What's even cooler, though, is how she strips down from the glam — and claps back at haters who, well, hate. When user @JaeBasstv recently
tweeted that he was "hurt" by how different Zendaya looks without makeup, she quickly responded with a flawless makeup-free selfie, saying, "Terrifying honestly..." Photo: @Zendaya/Twitter. More
Amy Schumer America's favorite funny girl isn't afraid to have real beauty conversations — in her own comedic way. To wit: her brilliant music video " Girl, You Don't Need Makeup." Photo: George Pimentel/WireImage. More
And she doesn't — and neither does anybody else.
Photo: Via @amyschumer/Instagram. More
Kylie Jenner Known for her statement-making beauty looks (like countless hair and lip transformations), Jenner has quickly become the face of glamazon makeup. Photo: Gilbert Carrasquillo/Getty Images. More
In an Instagram post, a fresh-faced Jenner revealed her bare skin — adorable freckles and all — proving that she is just as beautiful sans contour.
Photo: Via @kyliejenner/Instagram. More
Beyoncé In terms of hair and makeup (and, actually, everything else, ever), Queen B can do no wrong. Even other celebrities geek out in her presence, so we'll just leave it at that. Photo: David Becker/Getty Images. More
Okay, okay, technically Bey is wearing
some makeup here, but she did ditch all her other products — mascara, eyeliner, shadow — for a super-striking look that lets her gorgeous skin shine. We're calling it the Beyoncé-fied no-makeup selfie. And we are here for it. Photo: Via @beyonce/Instagram. More
Adele The singer is as known for her signature cat-eye as she is for her gut-wrenching lyrics and a voice that could make angels cry. Photo: Karwai Tang/WireImage. More
But Adele recently ditched the statement eyeliner — and all other makeup — in a series of barefaced snaps posted to Instagram. And
we dug it, big time. Photo: Via @adele/Instagram. More
She snapped her own #wokeuplikethis moment recently, and now we just have one question: What moisturizer do you use, girl?
Photo: @gwenstefani/Instagram. More
Eva Longoria For years, the actress has made her mark in the world of beauty, from her contract with L'Oréal to her Instagram makeup tutorials. Photo: David Becker/Getty Images. More
But when she's out with friends — like in this snap — she's down to rock a bare face, too.
Photo: Via @evalongoria/Instagram. More
Rihanna RiRi knows a thing or two about beauty. Not only does she experiment with every look imaginable — from pink hair to bold lips — she's also coming out with her very own cosmetics line, called Fenty. Photo: Steve Granitz/WireImage. More
But when she's on vacation, her makeup goes on vacation too. (Can we transport ourselves there now, please?)
Photo: Via @badgalriri/Instagram. More
Cara Delevingne The model is known for her bold-and-not-sorry-'bout-it brows — triggering one hell of a movement that's been going strong for years. And often, she likes to accentuate those brows with bold, cool shadow looks. Photo: Karwai Tang/WireImage. More
But if she weren't a model and actress whose job required spending hours in a makeup chair,
Delevingne says, "If I had a choice, I wouldn't wear makeup and I would just jump around in pyjamas all day." Photo: Via @caradelevingne/Instagram. More
Tyra Banks It's safe to say Banks is pretty familiar with makeup — she even has her own cosmetics line, called Tyra Beauty — and has perfected countless looks throughout her career as a model, businesswoman, and TV host. Photo: Jon Kopaloff/FilmMagic. More
And — one thing's for certain — her signature smize isn't going anywhere, makeup or no makeup. The supermodel recently washed off her cosmetics
live with Refinery29 — check it out here. Photo: Via @tyrabanks/Instagram. More
She is someone who always exudes natural beauty — and her makeup and fashion choices often give off that
girl-next-door vibe, whether she's dolled up or dressed down. Photo: Paul Bruinooge/Getty Images. More
If her latest
Instagram posts within the past few weeks are any indication, we'd guess that Holmes isn't afraid of a bare-faced selfie. And people are loving it: One user wrote, "More beautiful without makeup – you cannot improve already-genuine beauty." Photo: Via @katieholmes212/Instagram. More
industry-shifting model once said to us, "Sexy is a state of mind" — and her oft-changing hair and makeup looks prove you can also be sexy plenty different ways. Photo: Angela Weiss/Getty Images. More
...And that includes an
au naturale look. Here, Graham shows off her makeup-free visage (and killer cheekbones) while on vacay. Photo: Via @theashleygraham/Instagram. More
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Refinery29 Beauty Facebook page. Like us on Facebook — we'll see you there! More Like what you see? How about some more R29 goodness, right here? This Is The Secret To Miranda Kerr's Glowing Wedding-Day Makeup Dove Cameron's Favorite Beauty Item Growing Up Was Inspired By Johnny Depp This Video Of A Man Getting His Hair Done Is Delightfully Hilarious