The sure-fire way to make one of your products go viral in 2017? Figure out a way incorporate design elements that could best be described as "unicorn" or "mermaid"-esque. It worked for Frappuccinos, prom, home décor — and, now, it appears to be working in the luxury space, according to Allure.
Stylist Samantha McMillen shared a Boomerang of what appeared to be a Christian Louboutin sample from the fall '17 collection, which featured what she dubbed "unicorn skin" — a sparkly, color-changing outer layer. At first, the high-heeled boot appears coated in golden sequins — save for the brand's signature red sole, of course. But when you run your hand over it, as McMillen demonstrated, a festive, multicolored pattern is revealed.
To watch the clip on loop is equal parts soothing and magical. So, unsurprisingly, McMillen's Instagram is making its way across various fashion-centric circles of the Internet, to the tune of collective ooh 's, aaah 's, and rainbow emojis.
The sequined "unicorn skin" boots are expected to hit retail mid-May, Allure reports. Maybe we'll see them on the red carpet before then, though: McMillen works with Dakota and Elle Fanning, Evan Rachel Wood, Amber Heard, among many others — so we wouldn't be surprised if we got a glimpse at the embellished, color-changing toe from underneath one of her client's gowns. And given the commercial success of other unicorn-themed items across categories, we wouldn't be so shocked if this boot is a sell-out hit.
We've reached out to Christian Louboutin for comment and will update our story when we hear back.
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