Under Armour unveiled today the Curry 3Zero, a new court-ready sneaker bearing the reigning NBA Most Valuable Player’s name. The new look comes with the second half of the season underway and a playoff appearance already guaranteed for Curry’s squad, the Golden State Warriors.
The shoe, according to the brand, is inspired by protective armor worn by history’s toughest warriors. It was constructed with a rugged upper for added protection, and boasts a quickness-enhancing stability system.
The Under Armour Curry 3Zero arrives in stores on May 1 and will retail for $120 (a drop from the Curry 3’s retail price of $140). The shoe will be sold at Under Armour Brand Houses, online at ua.com, select Under Armour retail partners throughout the country.
But there is a chance for fans to get the shoes before the May 1 drop date.
Curry, along with Under Armour and retail giant Foot Locker, are allowing fans the change to get a signed pair of the shoes. The retailer’s flagship on 34th Street in New York City will have 30 signed pairs of the shoe in a limited edition white and gold colorway. This is the only chance to get the white and gold look, as the colorway of the shoe will not come to retail.