If you're a beauty editor like me, you can't be monogamous with a single group of cosmetic products, especially if those products come from the same brand. Playing the field — and constantly testing new lipsticks, shampoos, and contour kits — is part of the job description in my HR file.
And yet, I always come back to It Cosmetics. Call me dramatic, but I nearly sobbed into my makeup bag when I realized I was fresh out of the CC cream on vacation recently. Those baby soft makeup brushes? I don't even share those with my mom.
While I'm lucky enough to try the products for free, when I learned It was having its annual friends and family sale — which includes 25% off the entire website plus free shipping — you can bet your ass I forwarded the link to my entire contact list.
The sale is going on now through April 28. Not sure where to start? Let me walk you through the products I almost exclusively stash in my makeup bag. (Just don't tell my boss.)
Like what you see? How about some more R29 goodness, right here?