By Katherine Cusumano. Photos: Getty.
This week, model-turned-actress Cara Delevingne debuted a new platinum blond hair color at Paris Fashion Week. And she's far from the first It girl to pick up the bleach: Kristen Stewart revealed her look at her film Café Society’s premiere at the 2016 Cannes Film Festival, Taylor Swift unveiled a similar color on the May cover of Vogue, and Jennifer Lawrence bleached it out while promoting her new film Passengers. It's a shade that reads instant rocker chic, having been pioneered by icons like Debbie Harry, Madonna, and Courtney Love — and before them, by Brigitte Bardot, who flirted with bleached locks around the time of Jean-Luc Godard's Le Mépris (a natural brunette, she went blonde before ascending to It girl status). Here, find the most iconic bleach blondes of the past half-century. Because blonde ambition is forever.
This story originally appeared on W.
More from W: