The View From Backstage at #PFW via Photographer Cyrille George Jerusalmi
Photographer Cyrille George Jerusalmi goes behind-the-scenes at Paris Fashion Week’s Balmain, Carven, Jacquemus, and Vionnet shows.
Where are you from?
Paris
How long have you been working in fashion?
12 years. I studied to become a master in marketing and communication! Along the way, an opportunity came along, and I threw myself into fashion, starting as a booking agent in Paris and in the United States with Women and Ford agencies.
What is your favorite subject to shoot?
With not any doubt, the human being! Portraits. To capture the magic of instant. To try and provoke that hazardous chance of truth.
What are your tactics for getting from show to show?
A two-wheeler, a good watch and a chronometer.
Who are your favorite people in fashion?
The person who is making fun of the lens. It is in these moments that the best outtake comes alive.
What are favorite spots to relax in Paris?
The Foundation Cartier…. actually the garden right behind it. And the Musee Rodin.
How do you feel about Fashion?
Coco Chanel once said: “fashion becomes out of fade, only style remains the same”. Fashion is a never-ending renewal. Keep the excitement, call things into question and not rest on your laurels….
