The 32 Best New Drugstore Beauty Products You Must Try
Around these parts, a new year means so much more than resolutions and gym memberships. We’ll let you in on our little secret: Almost every drugstore beauty brand quietly releases tons of new products come January. We swiped, spritzed, and tested all the new launches to bring you the absolute best new drugstore products you just have to try this year.
By Jenna Rosenstein
SKIN CARE
Yes to Tomatoes Clear Skin Activated Charcoal Bar Soap
This 98-percent-natural bar soap clears pores and fights breakouts thanks to charcoal and anti-inflammatory tomato extract.
SKIN CARE
Garnier Ultra-Lift Miracle Sleeping Cream
Sure, any cream can be a “sleeping” cream if you go to bed wearing it. But this one is like if a hydrating mask fell in love with a night cream and had a baby. The hyaluronic and salicylic acids, glycerin, lavender essential oils make your skin look totally refreshed come morning—even if you don’t feel the same.
HAIR
John Frieda Beach Blonde Sea Waves Sea Salt Spray
It’s baa-aack. This cult-favorite beach spray is back from the beauty graveyard, and the soft, smooth, beachy waves it creates are just as awesome as we remember.
HAIR
L’Oréal Paris Blow Dry It Blow Out Longwear Spray
Ignore the name: This is a classic dry shampoo—and it’s the best-smelling dry shampoo we’ve ever used. You can even catch us sneaking spritzes on squeaky-clean hair just for the floral scent.
EYES
Neutrogena Nourishing Long Wear Eye Shadow + Built-In Primer in Smoky Steel
Four shades of gray can be sexy, too. These silky shadows last for hours, have amazing color payoff, and won’t settle into any creases.
EYES
L’Oréal Paris Infallible Smokissime Powder Eyeliner Pen
We don’t believe a “Smoky Eyes for Dummies” handbook was ever penned, so try this instead. The tapered sponge tip is coated in a sooty, sheer powder that you can wipe around your eyes. Just blend it out with your ring finger for the easiest smoky eyes ever.
EYES
CoverGirl Full Lash Bloom Mascara
Consider this your new everyday mascara. It lifts and separates for the perfect amount of lash drama.
LIPS
Almay Smart Shade Butter Kiss in Red-Light/Medium
There’s nothing easier than swiping on this cherry-red lip balm. It leaves lips soft and hydrated, and the color lingers like a stain.
LIPS
Rimmel London Stay Glossy Lipgloss in Blushing Belgraves, Swingin’ Mandarin, and Claridge’s Ruby
Coming soon (read: in March 2015) to a store near you: These glosses (shown here in Grasping at Strawberries and She Sells) are as shiny as the finish on a brand-new sports car, and they make lips look plump. But our favorite part is that they’re not sticky or glittery, like so many of their peers.
FACE AND BASE
Physicians Formula Argan Wear Ultra-Nourishing Argan Oil Blush
We never knew we wanted blush that smelled good until we began swirling this on our cheeks. The floral smell is really amazing, but the silky rose formula is what sold us.
FACE AND BASE
Maybelline New York Master Prime by Face Studio Primer Blur + Redness Control
If you’re prone to redness, say hello to your new favorite primer. The subtle green formula fills in pores and fine lines while keeping flushing at bay.
NAILS
Sally Hansen 18K Gold Cuticle Eraser
The whole 18-karat-gold thing could be just a gimmick, but we know this for sure: After wiping the grainy serum on our nails and pushing back our cuticles, our nails looked like they just spent the better part of an hour at the spa.
BODY
Nivea In-Shower Body Lotion in Hydrating
Think of it as conditioner for your body. Slather it on in the shower after cleansing, and then rinse it off. The rich cream leaves skin crazy soft but still smells powdery and clean.
BODY
Jergens BB Protect Perfecting Body Cream with Sunscreen
This lotion has SPF 15, light diffusers to make skin look radiant, and a subtle tint of color to deflect imperfections. You really couldn’t ask for more from a body cream.
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PHOTOS: COURTESY OF YES TO TOMATOES, GARNIER, JOHN FRIEDA, L’ORÉAL, NEUTROGENA, L’ORÉAL, COVERGIRL, ALMAY, RIMMEL LONDON, PHYSICIANS FORMULA, MAYBELLINE, SALLY HANSEN, NIVEA, JERGENS
