By Hilary Weaver. Photos: Getty Images.
Taylor Swift has big plans. According to TMZ, the singer/songwriter/lightning rod is looking to start her own streaming service. The platform, which already has a trademark application, would be called Swifties. Swift has also filed trademark applications for merchandise including guitars, handbags, and apparel.
In 2014, Swift famously pulled her music from Spotify, a potential competitor for Swifites. In an op-ed in The Wall Street Journal that July, she explained her decision: “It's my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album's price point is,” she said. “I hope they don't underestimate themselves or undervalue their art.”
After her op-ed—and the release of her chart-topping album 1989—Swift spoke again of her defection from Spotify in a Time magazine cover story. “On Spotify, they don't have any settings, or any kind of qualifications for who gets what music,” she said. “I think that people should feel that there is a value to what musicians have created, and that's that.”
A representative for Swift was not available for comment.
This story originally appeared on Vanity Fair.
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